Why is it better? Hair breakage and
dryness are the biggest complaints regarding black hair care. This
is largely due to the fact that most shampoos contain harsh sulfates
which can actually damage your hair. These sulfates are the same
ingredients used in concrete cleaners and engine degreasers. Using
these harsh hair products on hair that is already fragile or damaged
only makes matters worse. The result is breakage and dryness.
I found a sulfate-free
shampoo, does this mean it is gentle? Because
people are learning about the damaging effects of harsh sulfates,
many products are now deeming themselves as better because they
are sulfate-free. Beware of these products because the sulfates
have been replaced with othe detergents that can damage hair as
well. Many of the sulfate free shampoos and other products can be
very drying to the hair. This drying effect can make breakage even
Our shampoo is sulfate free and moisturizing.
It does not contain any drying ingredients and will not cause breakage.
products are specifically formulated for dry, chemically treated,
and damaged hair. However, hair in good condition will also benefit
from the gentle, moisture building, and strengthening formulas.
more about our Gentle Moisturizing Shampoo.
more about our Conditioning Moisture Treatment.
more about our Strengthening Protein Treatment.
more about our Daily Moisturizer.