Menu Shopping Cart Search

Cruelty Free Beauty


Trends in the the world of beauty are constantly changing. One of the most significant changes has been the move toward products that are safe for the consumer, the environment, and produced in laboratories that have cruelty free practices. Brock Beauty is no exception. We are constantly working on our formulas and packaging to ensure that as our global presence expands our environmental impact does not.


It’s All in the Formula

Whether it’s HAIRFINITY, ESSENTIOUS, INFINITE LASH or DERMERA all of our products are created with high quality ingredients – most of which are derived from natural sources. Our research and development team is constantly seeking ingredients that are as safe as they are effective.

Aloe vera – the many uses of this amazing plant can be traced back to early Egypt, where the plant was depicted on stone carvings. Known as the “plant of immortality,” aloe was presented as a burial gift to deceased pharaohs. Historically, aloe was used topically to heal wounds and for various skin conditions, and orally as a laxative.


ESSENTIOUS products are Aloe Vera based for optimal scalp and hair health. Aloe Vera has been long known and used in the Native American populations of North America and the Caribbean to keep hair healthy. Known to help heal damage on the scalp, balance the pH level, help regulate sebaceous function and maintain the proper balance in the scalp, which can help with hair health.


Horsetail – (Equisetum arvense) is an herbal remedy that whose usage dates back the times of the ancient Greeks and Romans. Traditionally, it was used to stop bleeding and to heal ulcers and open wounds. The name equisetum is derived from the Latin roots equus (horse) and seta (bristle).

The herb’s abundance of silica is the primary reason it was chosen for HAIRFINITY. Silica is important for optimal collagen synthesis. The outer shaft of hair, that provides elasticity and strength, is rich in silica. Horsetail also provides antioxidant and anti-inflammatory benefits.


Grape seed stem cell extract – Grapes have been praised for their healing properties since ancient times. Back then it was used to treat issues ranging from nausea to skin infections. It’s no wonder modern science is looking at the grape again – particularly the phytochemical content of the grape seed.

INFINITE LASH is packed with botanicals, not the least of which is grape seed stem cell extract. This powerful phytochemical provided natural antioxidant protection to lashes as well as the delicate skin around the eyes and lash follicles from environmental damage.


Astaxanthin – is a carotenoid pigment that is found most plants that are red or yellow in color. This pigment, which gives fish it’s pinkish color, is also found in microalgae and other sea organisms.

We’ve included astaxanthin in DERMERA for its potent antioxidant properties. It helps diminish the appearance of wrinkles and smoothes skin texture for a polished glow. Astaxanthin is also helpful in the reduction of the appearance of of age spots and also increases elasticity & moisture content. By penetrating deep within the dermis through to the epidermis astaxanthin enhances the overall condition of all the layers of the skin.

Developing products that are safe for topical and internal use is not an easy feat. It takes time to create products that have ingredients from natural sources that also have a reasonable shelf life. We don’t claim that our products are all natural or organic but they are created with natural ingredients and thoroughly tested for effectiveness.

IL_October_crueltyfree_Ingredients 1

We Love Bunnies….and People

Bunnies, mice and monkeys are not our target consumer so why would they be the first to try our products. Having formulations that are cruelty free is an important part of our business. Once formulas are ready for testing (read ready for human use) we are happy to provide our friends and family with samples to ensure that the products are effective – but also safe.

In addition to Brock Beauty products being cruelty free our packaging is 100% recyclable. Extensive thought goes into the way that you (the customer) experience our product. The look, feel, texture and in some cases smell of the product is well thought out. Creating environmentally friendly packaging is a part of that process as well.

IL_October_recyclable_Ingredients 1

Keeping Up With Our Customers Needs

Every couple of years there are new trends in dieting – welcome to the great gluten revolt. Celiac disease and other types of gluten allergies have brought the affects that gluten can have on the digestive system to the forefront. HAIRFINITY hair vitamins have been formulated without gluten. Those suffering from celiac disease and other autoimmune disorders usually suffer from nutritional deficiencies as well. We constantly stress the fact that nutrition is the first step in growing and maintaining healthy hair. So customers that suffer from gluten intolerance or allergies can use HAIRFINITY hair vitamins and not worry about complicating their already sensitive health condition.

Another dietary specific formula is in our DERMERA Skin Vitamins, this formula is vegan. Since our products are created to serve a very broad population we have to consider all segments of people. With that in mind, when deciding on a NEW formula for DERMERA we decided that a vegan formula would be best. Although a vegan lifestyle can be very healthy, there are certain nutrients that are missed whenever your diet is limited. So vegans do need supplements and if supple, healthier looking skin is what they desire vegans can look to DERMERA Skin Vitamins as a healthy skin solution.

Unlike most hair products, which make your hair look good temporarily, Essentious actually improves the health and condition of our hair over time. With each use, you will see improvement of your hair. It will become more manageable, smoother, shinier, stronger, and more hydrated. You will need less styling products to give your hair a sleek and lustrous look because your hair will naturally look healthy. Essentious Hair Care is a unique system that harnesses the power of nature to gently clean, condition and replenish protein and minerals lost through daily hair care practices. All are Essentious products are Aloe Vera based, pH balanced, and infused with vitamins, proteins, and natural extracts for healthy hair. Order Essentious today!


5 Awesome Tips for Moisturizing Dry Hair



Managing dry hair is no fun, but it is possible. It is important to understand what dry hair needs and what you should be doing so that it can be manageable. We have put together our best tips for giving moisture to dried out tresses.

Moisturizing Naturally

The first line of defense against dry hair is a healthy scalp. Our bodies are a wonder, there’s no doubt about it, one of the many anatomic wonders is the hair growth process. Our skin produces a waxy substance called sebum. If you produce excessive amounts of sebum, your hair is probably what is considered oily. Very little sebum production will leave you with dry hair. If you have dry hair you should be using a hydrating shampoo. Essentious Exonerate is a gentle cleanser with an aloe vera base that fully takes advantage of the plants’ healing and moisturizing properties. There are ways to encourage more production of natural sebum, and increasing your hair’s natural moisture should be your first step toward managing dry hair.

Hair Care

Healthy Hair Tips for Less Porosity



If someone asked you to explain the way your hair looks you probably can come up with dozens of descriptors – but would porous make the cut. As we think of our hair in terms of length, thickness, and overall health we rarely seek out healthy hair tips for managing the porosity of our hair. In a previous post we explained the importance of maintaining a smooth closed cuticle, well porosity is the result of cuticles that have been too open, for too long.

Certain hair types are more prone to porosity than others, but that doesn’t mean that you can’t work to minimize the amount of porosity in your hair. But the way to repair hair that has become porous is different depending on the degree of porosity. Don’t know how to determine whether or not you have porous hair to what degree it is damaged? There are a couple of simple tests that you can do at home to understand whether or not your hair is porous. Place a shed hair (don’t pull or cut) into a glass, the degree to which your hair sinks in the water shows how porous your hair is or isn’t. Hair that has high porosity will sink, normal porosity will float in the water, low porosity hair will remain unmoved on top of the water. Don’t have a glass of water handy? Try rubbing thumb and index finger down a strand of hair. If you descend down the strand smoothly you have low porosity hair, a bumpy ride down indicates high porosity.

Hair Care

Hair Care Tips For Smoother Tresses & Less Frizz

Hair-Care-LESS-FRIZZ-1Does it seem as though you’ve tried every hair care product on the market? Over the course of our lives many of us will use or have used a cocktail of serums, gels, moisturizers, cleansing products and an array of styling tools to get anywhere near the look that seems so easily attained at the salon. Try as we might most of us will fail miserably because we don’t understand the key to having amazing looking hair. Luckily, we’re in the sharing mood so here it is. Great hair has three major characteristics no matter the length, color or texture of your hair – it has a closed cuticle, smooth hair shaft and minimal frizz.

Why is it that we are not able to maintain the gorgeous style that we get at the salon. Well the simple answer is that most things are better left to a professional. The more complicated answer is that you have to understand what your hair needs to look its best before you can have hair that behaves as you’d like. Usually the choices we make regarding hair care kind of come down to time and money. How much time are you willing to put into finding (or making) products that give you the desired end result while not breaking the bank. Or in the case of many, are you willing to shell out good money for a hair treatment or product line in order to preserve your valuable free time. Whichever of these are your priority we can give you a few pointers on how to maximize the results of your hair care processes.

Aloe Vera for Hair Growth

Does your hair sometimes look and feel dull, frizzy, or weak? Give your hair a makeover with a few leaves of Aloe Vera, the natural miracle plant. Aloe Vera nourishes and protects your hair from damage while giving it a healthy shine. It can also help promote hair growth.

How Does Aloe Vera Help Hair Grow?

  • Aloe vera contains enzymes which help remove dead skin cells that clog the pores of the scalp. By opening the follicles, nutrients can reach the hair easier to help make it longer, stronger, and healthier.
  • Aloe vera contains amino acids, or proteins, essential for healthy hair. These proteins are sometimes lost due to normal styling, chemical treatment, and environmental factors. The chemical composition of aloe vera is similar to the keratin protein that makes up the hair. This helps in easier absorption of the gel to the hair shaft and allows restructuring to occur. This helps hair stronger, and less likely to break, which allows it to reach longer lengths.
  • Sometimes, excess sebum in hair can cause partial baldness. This condition is also called seborrhea. Aloe vera helps to break down the sebum and dead skin cells.
  • Because Aloe vera is humectant, it draws moisture from the air and keeps the hair hydrated. Hair that is hydrate is less susceptible to breakage and therefore can grow longer.
  • Aloe Vera contains 20 minerals, 12 vitamins, 18 amino acids and 200 phytonutrients.

Aloe Vera Leave In Conditioner Recipe:

An aloe vera based leave in conditioner is great for controlling frizz in curly and wavy hair. Aloe vera has a pH of 4.5. This helps control frizz by closing the cuticle.


  • 1 part water
  • 1 part aloe vera gel
  • Essential oil (choose your favorite)


  • Mix aloe vera and water in a small bowl with a spoon.
  • Pour the mixture in a spray bottle. Shake it gently, then add the essential oil and shake it gently again.
  • Use this spray in your hair to control frizz and detangle.


Aloe Vera Pre-Shampoo Treatment Recipe:

You can use aloe vera gel as a pre-shampoo treatment to treat dry scalp and dandruff. The natural enzymes in aloe vera help remove dead cells, fungus, and dandruff. It also helps dandruff from recurring by keeping the scalp hydrated and maintaining its pH balance.

How to use:

  1. Massage aloe vera gel on your scalp and leave in for 10 minutes.
  2. Wash with Essentious Exonerate aloe vera based shampoo.
  3. Rinse as usual..

Aloe Vera Styling Gel for Curly Hair:

  • Place a pea-sized amount of aloe vera gel in your hands.
  • Rub your hands together.
  • Run your hands through hair
  • Scrunch the ends of your hair together


Essentious Aloe Vera Based Hair Care Products

Essentious products are Aloe Vera based, pH balanced, and infused with vitamins, proteins, and natural extracts for healthy hair. 

Exonerate Gentle Shampoo – This sulfate-free, moisturizing shampoo uses organically based emulsifiers with a base of Aloe Vera gel, taking advantage of its healing and moisturizing properties

Hydrate Conditioning Treatment – This moisture treatment restores moisture lost during chemical treatments and heat styling. Penetrates the hair to provide moisture within the hair shaft.

Rejuvenate Strengthening Protein Treatment – This protein treatment rebuilds your hair structure and restores protein lost during chemical treatments and heat styling. Stops breakage, fortifies, and strengthens damaged hair.

Your use of these products will depend on the condition of your hair:

Damaged Hair: Use the Rejuvenate Strengthening Protein Treatment after each wash followed by the Hydrate Conditioning Treatment.

Healthy Hair: Use the Hydrate Conditioning Treatment after each wash. Once or twice per month, you will use the Rejuvenate Strengthening Protein Treatment followed by the Hydrate Conditioning Treatment.

Order your Essentious products at 

Tips to Use Aloe Vera for Hair:

Aloe Vera has sharp spikes so you need to be careful while using it.

Make sure the aloe jelly is properly strained before applying it to your hair. Remove all white sediments and the green exterior during straining or the residue will stay on the hair.

Whether your hair problem is hair loss, dryness, or dandruff, an Aloe Vera plant can be a great addition to your hair care arsenal.

Get more tips and order your Essentious Aloe Vera Based Hair Care Products at


Hair Care Tips: 4 Things You Don’t Want To Do To Your Hair

Are you looking for hair care tips to keep your hair in tip top condition? When you turn on the television or browse through magazines, you will see that most of the models and actresses have healthy looking hair.  Their hair looks smooth, silky, and it looks great straight or with perfect bouncing waves or curls.

The hair looks great but, are we sure about that?  There aren’t any special hair perks for celebs that makes them immune to the hair woes we all suffer from.

Many of them probably have the same concerns as the rest of us. How do they maintain runway flawless and camera ready hair, when their hair is constantly being manipulated and styled?

Hair Care

Find the Best Hair Salon with these 9 Tips

Hair-Care-Tips-BEST-HAIR-SALON-1Are you looking for the best hair salon in your area? It is a rewarding experience to spend some time at a hair salon fixing things that make your hair look ugly like split ends. You may be using your trusted products at home but it does not guarantee that you are doing everything right.

Those who are working in hair salons are equipped with proper training and skill certificates which they were able to get after long hours of training. This gives you an assurance that they know exactly what they are doing to your hair and that they are abiding safety measures set by the industry.

But before heading to a hair salon, you still have to consider some things to make sure you are not wasting your resources, as well as to uphold your safety. Hair care products expert provides this checklist you can refer to before indulging in a salon experience:

1. When was the last time you’ve been at a hair salon?

For most women, going to a hair salon is a common part of their routine.  They get their hair permed, relaxed, waxed, and other treatments they think are best for them. But did you know that your hair weakens as you bombard it with many different chemicals, even when each of those has the purpose of improving the health of your air?

If you plan to go to a hair salon, make sure that your planned treatment is not that close to the last one. Let your hair rest for at least 3 months between visits.

2. What are the things you want to be done?


Solutions For Bad Hair Days

Hair-Care-Tips-SOLUTIONS-FOR-BAD-HAIR-DAYS-1How we wish our hair was always as gorgeous and looked like we just stepped out of a salon. Too bad because it just doesn’t work that way. With our unpredictable weather, our hair can sometimes be uncooperative. What’s even worse? It would fall during those important meetings, festive events, romantic dinners, and other occasions where we need to look our best.

Fret no more. Here are some remedies for your bad hair day problems:

Shampoo and Conditioner. The best way to keep your hair healthy and looking good is by washing your hair. Since shampooing can also dry hair, use a sulfate-free shampoo Exonerate Gentle Shampoo. It is a moisturizing shampoo that uses organically based emulsifiers with a base of Aloe Vera gel, taking advantage of its healing and moisturizing properties. It has a rich lather and a light, refreshing scent. Just apply one to two tablespoons to wet hair, making a lather. Repeat if necessary. Then, follow with conditioner. Use Rejuvenate Strengthening Protein Treatment followed by the Hydrate Conditioning Treatment. Concentrate the conditioner from the middle section of your hair all the way down to the tips. If you have time, let the product stay for a few minutes to let the hair absorb the moisturizing ingredients.

For those who have no time to shower, it’s time to put your hair up, or pull it back or to the side and still look fab.

Here are some stylish hair techniques:


Flawless Hair For Your First Date

Hair-Care-Tips-FLAWLESS-HAIR-FOR-FIRST-DATE-1Below is a list of things that you can do to beautify yourself without breaking the bank in preparation for a first date.

1.Get enough sleep

Sleeping has a lot of benefits for the mind and the body. It makes you more alert and sets up your mood which will be important for your first date. It is good for the body because it energizes you. It makes your skin look younger and more radiant at the same time, spares you from getting unwanted eye bags. And did you know that it can also save you from getting dandruff?

Dandruff, which is our hair’s mortal enemy, is often caused by too much stress. When you get enough sleep, you are letting your body recover from fatigue, which in turn prevents dandruff from occurring.

2. Eat a healthy diet

Your diet is essential in getting a flawless hair. Your hair is basically made up of proteins and collagen. If you are eating the right food sources of those, like eggs, chicken, nuts, and avocado, you are helping your hair to repair itself.

When you have enough nutrients to repair your hair it means


How to Use a Curling Iron: 13 Essential Tips

Hair-Care-USING-A-CURLING-IRON-1Do you want to know how to use a curling iron? A curling iron can be a girl’s best friend, especially when prepping to attend a special occasion. In fact, for some, a curling iron has become a part of their everyday hair routine. It is a magical tool that can easily add texture to the hair. However, it can also cause hair damage and breakage if not used properly. To get gorgeous curls, they are not really that easy to use. When watching hair tutorials or hair stylists do it, it looks like a no brainer. But when you start doing it on your own hair, it is actually harder than it looks.

So, here are some tips on how to use a curling iron:

1. Moisturize your hair

Curling irons can be drying, so it is important that your hair is well-moisturized especially if you are using it often. Some hair stylists though prefer skipping the conditioner on the day you are curling your hair. In this way, the curls will not slide and will just stay in place. You can also do this once in a while. But if the curling iron is your best friend every single day, do not skip conditioner. Heat can be ultimately damaging so you need to moisturize your hair to prevent dryness and frizz.

Hair Styling
Call Us Buy Now
Get Our Newsletter